Creative Director & Brand Strategist
Strategy. Story. Brand.
Building brands people remember through strategy, storytelling, brand building, and creative leadership.
New
Work
Thrive Market Thriving Outside Campaign
2026
What I Do
With 18+ years building and leading creative organizations, I help brands turn strategy into storytelling people actually feel, building the teams, content, and creative systems that make it happen at scale.
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![A countertop with various groceries including plant-based chicken, canned goods, snack packs, and bakery items, against a teal tiled wall.]()
Thrive Market ~ Evergreen
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![Reusable cloth grocery bag filled with fresh vegetables and bottled liquids against a yellow background.]()
Thrive Market ~ Food Quality Campaign
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![A person in a green sweater holding a blue bowl of shrimp and rice at a dinner table. The table has a yellow plate of cooked shrimp, two glasses of green drinks, and a glass of white wine. A beige cloth napkin is on the table.]()
Thrive Market ~ Black History Month
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![Front of a pink box of strawberry mochi pancake and waffle mix with an image of a pancake topped with chocolate sauce, a piece of butter, and strawberries, against a pink background.]()
Thrive Market x Cravings
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![Child with red hair sitting on a soft white rug, holding a large box of Thrive Market Ultra Soft & Absorbent Diapers in a cozy playroom with natural light, a white chair, and wooden shelves with toys in the background.]()
Thrive Market ~ Diapers Campaign
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![A person holding a colorful FabFitFun box with a girl with curly black hair, sunglasses, and a white outfit in front of a stylized sunset and mountains background.]()
FabFitFun ~ Fall Box
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![Close-up of a smiling young woman wearing a yellow sun hat, holding a purple box decorated with colorful ice cream illustrations, with her arms crossed on the box.]()
FabFitFun ~ Summer Box
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![Colorful educational cards featuring letters from the alphabet, with illustrations of various fruits and vegetables, and informational text about healthy foods.]()
Yumi Organics ~ Branding
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![Multiple yellow pizza boxes with white palm tree patterns and California Pizza Kitchen logo on a light surface.]()
California Pizza Kitchen ~ Branding
